Licky Popsicles
March, 2026

Licky is a conceptual frozen treat brand centered around variation in stick design as its primary point of differentiation. Each product features a uniquely shaped stick, transforming a typically overlooked element into a defining feature of the experience.

The packaging system supports this idea through playful color palettes, rounded typography, and minimal graphics, allowing the product itself to remain the focus. Flavor variations are distinguished through color while maintaining a cohesive visual identity.

By shifting attention to the structure of the object, the project explores how small design changes can create novelty, engagement, and a more memorable product.

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AJ Keyser